Article, Featured Articles
Nov 30th, 2009 |
Florence historical train station Stazione Leopolda , now turned into a convention center, was the locale for the 2009 edition of the Buy Tourism Online Tradeshow (16-17 November). The B.T.O. is an Italian web 2.0 and online tourism tradeshow which central theme is TOURISM 2.0, the phenomenon that is radically changing the dynamics of supply and demand in the entire range of tourist accommodation.
Many speakers introduced the various aspects of Web 2.0 and social networking in the hotel industry. One of the most interesting speeches was delivered by Roberto Frua of TripAdvisor©. The focal point...